Unlimit and Xiaomi GetApps Expand Partnership to Help Game Studios Scale Payments and Distribution Worldwide

Unlimit, the global financial infrastructure company, today announced an expansion of its long-standing partnership with GetApps, Xiaomi’s official app distribution platform. Building on a relationship the two companies have grown over the past years, this next step opens a new avenue of collaboration, bringing together two things game studios usually have to solve separately — reaching players worldwide and moving money across borders — into a single, connected setup.

The value of the expanded partnership runs both ways. Game studios and developers working with Unlimit gain access to preferential rates and exclusive opportunities on GetApps, helping them lower distribution costs and sharpen user acquisition at scale. In parallel, GetApps partners and developers can use Unlimit’s business accounts and payment solutions — including IBAN accounts and cross-border settlement — to run their financial operations and fund international expansion through one hyper-local infrastructure built for global markets.

The timing matters. The mobile gaming market reached USD 157.6 billion in 2025 and is projected to reach USD 256.2 billion by 2030, growing at more than 10% a year. As studios chase that growth across new markets, the financial plumbing behind it stays stubbornly manual: the average global straight-through processing rate for cross-border business payments sits at just 26%, meaning most transactions still require costly hands-on intervention — a mounting drag for any studio operating in several countries at once. This deeper partnership is built to remove that drag on both the distribution and the payments side.

“Game studios and digital businesses shouldn’t have to choose between growing their user base and getting their financial infrastructure right. They need both, working seamlessly together,” said Sergejs Dupleca, Head of Business Growth and Partnerships at Unlimit. “Extending our work with Xiaomi GetApps into this new area is a direct expression of Unlimit’s mission to be the operating system for global commerce: connecting the hyper-local ecosystems our clients need to thrive, and removing the barriers that slow them down. We’re proud to build on this relationship and bring it to the gaming community at scale.”

This expanded partnership is part of Unlimit’s continued investment in the global gaming and digital economy. With a growing footprint across key gaming markets in Asia, Europe, LATAM, and beyond, Unlimit is purpose-built to help game studios and app developers turn international ambition into operational reality.

Getting started

Businesses can activate the joint benefits using the promotion code GETAPPSUNLIMIT. For partnership and IBAN account enquiries, contact the Unlimit Accounts team at [email protected].