The Souled Store Selects Unlimit to Support High-Demand Product Launches

The Souled Store serves a large customer base through collections inspired by movies, television, anime, sports and music. New releases and limited-edition drops can generate intense bursts of customer demand. During the recent Spider-Man collection launch, Unlimit supported payment acceptance across the retailer’s website and app as traffic peaked.

Ashish Kumar Mishra, VP Technology at The Souled Store, said: “Our customers move quickly when new collections and exclusive launches go live, so we need payments to perform consistently at peak demand. We chose Unlimit to provide the infrastructure and support required across our website and app as the business grows.”

Irene Skrynova, CEO of Global Payments at Unlimit, said: “For retailers built around product launches, payment performance directly affects how effectively customer demand converts into completed sales. At peak volumes, every unnecessary point of friction at checkout risks losing a purchase. Our role is to provide payment infrastructure that keeps pace at those critical moments.”