Unlimit adds integrated Click-to-Pay flow to its online payments solution for merchants worldwide

The Click-to-Pay feature simplifies the checkout process by removing the need for shoppers to manually enter their card details. Instead, customers, who are part of their card schemes’  Click-to-Pay programmes, can seamlessly verify their identity through an email or phone number, allowing their payment information to be automatically populated. This not only accelerates the transaction process but also reduces fraud, thanks to the tokenization of the customers’ data, and checkout abandonment – the latter being a major concern for merchants all over the globe. The enhanced security, combined with streamlined verification, is expected to improve transaction approval rates and minimize payment rejections, contributing to higher conversion rates for businesses.

“With Click-to-Pay, we are addressing a major friction point in the online payment journey, while also enhancing security and boosting merchant performance,” said Irene Skrynova, Chief Customer Officer at Unlimit. “The innovative payment solution will enable us to provide increased convenience to consumers and empowers merchants to maximize revenue while mitigating fraud risks.”

The launch of Click-to-Pay comes amid growing demand for faster, more efficient digital transactions, particularly in e-commerce, and is supported by major card schemes. With Click-to-pay, Unlimit strengthens its existing offering and enables merchants to offer a seamless and secure checkout experience to customers around the world.