Unlimit Accelerates Farmasi’s International Success With Frictionless Payments

Unlimit, a leading global fintech company providing the world’s largest portfolio of financial technology services, has partnered with Farmasi, a leading company in the beauty and wellness space, to accelerate the retailer’s international growth and enhance its online payment capabilities in key markets.

The partnership will enable Farmasi to offer a more streamlined and locally relevant checkout experience, improving approval rates, expanding available payment methods, and driving higher conversion rates. Unlimit’s integrated payment solution now powers credit and debit card transactions, as well as cash payments through convenience stores in Mexico – an entirely new option for Farmasi’s e-commerce operations in the region. 

Unlimit’s deep local market expertise has also allowed Farmasi to tailor its payment offering to Mexican consumer preferences. While card payments remain dominant, cash-based payments still account for 9% of online beauty and personal care purchases, according to the Estudio de Venta Online 2025 by AMVO and Netquest. By introducing this capability, Farmasi is now better positioned to reach a broader customer base and reduce the number of abandoned checkouts. 

Unlimit has already enabled credit and debit card payments for Farmasi customers in the UK, as the global fintech looks to support the retailer’s plans for international expansion. Farmasi works directly with Unlimit’s team of local experts to boost the company’s conversion rates in this market. Farmasi’s operations in both the UK and Mexico are supported through Unlimit’s single API integration, providing the company with seamless access to a broad portfolio of global payment methods and financial tools all under one roof.

Martina Selser, Head of Account Management at Unlimit Americas, said: “The cosmetics industry is thriving, and brands like Farmasi are leading the way in digital commerce. By combining strong global infrastructure with localized payment experiences, we’re helping them meet rising customer expectations, reduce friction at checkout, and unlock new revenue opportunities. We’re proud to support Farmasi’s rapid growth and expansion across key markets.”

“Our partnership with Unlimit came at exactly the right time to support our growth in the Mexican market, where local e-commerce is booming and customers increasingly expect more flexible payment options and a seamless user experience,” said Francisco Salomon, CFO of Farmasi Mexico. ”As we continue to expand into new markets and strengthen our presence in existing ones, Unlimit’s global infrastructure and ability to localize through a single integration has been crucial.” 

The partnership comes at a time of rapid growth in the beauty and personal care e-commerce sector, which saw a 33% increase in the cosmetics and fragrances category in 2024 alone. With 65% of consumers purchasing beauty products online – and 36% doing so for the first time – demand for seamless, flexible, and secure digital payment experiences is rising fast. By supporting Farmasi with localized payment options and global infrastructure, Unlimit is helping the brand capitalize on this momentum and deliver a frictionless checkout experience across key markets.