What is Click to Pay?

Online payments frequently require manual card entry, forcing consumers out of their chairs to find their card, manually typing the details in and ensuring they are correct. This process can affect business conversion rates, as it removes convenience for consumers who inevitably delay completing their purchase. Additionally, there are security risks associated, such as card details being stolen or shared with third parties. 

In the ever-competitive digital landscape, the need for convenience and security for online transactions are paramount. According to Baymard, around 70% of all e-commerce visitors abandon their shopping cart, and more than 20% of consumers would abandon their shopping cart and checkout if the process is too long or complicated. Consequently, as a business, it’s crucial to make payments as easy, secure, and fast as possible to minimise the chances of losing your customers. 

Unlimit’s proprietary payment infrastructure is loaded with enhancements, such as Click to Pay, subscription payments, and digital wallets to deliver an online checkout experience tailored to meet the needs of your customers, safely, efficiently and securely.

What is Click to Pay?

Click to Pay is an innovative payment solution designed to streamline the online shopping experience for both consumers and merchants. Instead of requiring customers to enter card details manually, enrolled customers see their Click to Pay cards available on the screen. It serves as a convenient, efficient alternative to traditional payment methods, allowing users to make transactions with minimal effort. The payment method is characterised by its user-friendly interface and rapid processing times.

Offering the payment method to your customers not only widens your customer base but offers all of your customers a seamless payment experience with a payment method supported by major card schemes.

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How does Click to Pay work?

Click to Pay is designed to enhance the overall shopping experience by streamlining the payment process across various devices. Whether a customer is shopping on a desktop, tablet, or mobile phone, the Click to Pay feature adapts seamlessly, ensuring that the user interface remains intuitive and user-friendly. Customers are required to create an account through their bank or during the checkout process. Following this, they can use Click to Pay through the following process:

1. The customer uses email or phone to confirm their identity. 
2. Next they are verified by Click to Pay using a one-time password or via a recognised device.
3. The customer’s stored cards are then accessible on screen.
4. The customer chooses their preferred stored card and completes the payment process quickly

What are the benefits of Click to Pay?

Click to Pay offers businesses a wealth of benefits as the universal solution can be used across browsers, devices and is supported by major card schemes, such as Visa and Mastercard. 

Convenience: Click to Pay offers businesses a seamless and secure way to improve conversion rates, enhance customer experience, and reduce fraud. By eliminating the need for customers to manually enter their card details at checkout, Click to Pay creates a faster and more intuitive payment process. This convenience encourages more people to complete their purchases, leading to higher success rates and increased conversions.

Security: Click to Pay leverages encryption to protect card details, ensuring they remain secure with the issuing bank. Businesses can also reduce chargebacks and fraud risk by verifying customers through recognised devices or one-time passwords (OTP), adding an extra layer of security.

Increased conversions: For customers, Click to Pay increases trust by offering a simple and reliable way to pay, reducing cart abandonment. This is particularly beneficial for guests, first-time buyers, and those who prefer to store their card details only with their bank. 

Despite its advanced security features and improved user experience, Click to Pay transactions maintain the same processing costs as standard Visa and Mastercard payments, making it an efficient and cost-effective solution for businesses looking to optimise their payment systems.

Optimising your checkout process is key to improving customer experience and driving conversions. For businesses looking to enhance their checkout experience and bring ease to online purchasing, Click to Pay is a smart next step. By integrating this payment method, you can streamline transactions, boost customer satisfaction, and stay ahead in an increasingly digital marketplace. Unlimit can help you offer Click to Pay to your customers in a few quick and easy steps. Reach out to our team for more information.